Every single day we see logos for some of the most iconic brands in the world.
Little do many of us realize, those logos are sending some pretty strong subliminal messages our way.
All of these subliminal messages have one distinct trait in common — they in some way point to the main mission statement or product of the company they represent.
While these subliminal messages may be hidden inside a company’s logo, once you see them it’s easy to understand why they were chosen.
This company wants you to know that your packages will be delivered as quickly and reliably as possible from one location to another.
If you look carefully between the E and X (EX) you will notice that the white space left behind forms an arrow.